If you've been exploring "composable CDP" solutions or you have a data warehouse and you don't know what to do with it, we can help.
Does this sound familiar?
Your emails are in Iterable but the personalization data you want to use is in Redshift. It's too many rows to fit on a CSV and the engineer you normally work with just left the company to be co-founder of an AI SaaS startup.
You want to run an omni-channel campaign spanning push notification, SMS, and email but the copywriters live in a different timezone from the designer. Your campaign takes 4 weeks to get it all assembled.
The MarTech stack is a race car 🏎️
With a MarTech stack that's working in harmony, you can achieve the high performance needed to win the race for customer loyalty.
No Mechanic 🛠️
You just need one data point, one "part", to get your big campaign up-and-running. But you need to get that part from Engineers who won't give you the time of day. You don't have the technical resources to get everything you need.
Instead of "tuning the engine," of your growth program, you're stuck manually trying to connect parts that don't fit or you're fighting for half of an engineering sprint to give you the single critical data point that you need.
This means you spend your time sitting in meetings to get the parts you need instead of getting the car on the "racetrack" with a great marketing campaign.
InfoEntropy can help 🙋
We free marketers up to do marketing tasks.
You focus on strategy while we help you extract the untapped potential of your customer engagement platform and data warehouse.
